Target audiences that matter to you

Explore MRose Digital’s powerful suite of targetings designed to elevate your advertising strategy and maximize campaign impact.

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Advanced Media Buying Features

Discover a range of cutting-edge tools to enhance campaign targeting and achieve unprecedented results.

Demographic Targeting
Segment and target your campaign audiences by demographic characteristics (age, gender, political affiliation, family composition, income, location, etc.) for maximum impact.

 

Interest Targeting

Leverage search query data (automotive, sports, pets, philanthropy, etc.) to target high-value audiences with pinpoint accuracy.

 

Context Targeting
Control where, when, and how your ad reaches audiences by selecting the exact apps, channels, sports leagues, device types, and times of day your creative will run with.

 

Retargeting
Follow your web visitors, customers, or app users all the way into their living rooms.
 

 

Premium Channels and Live Sports Inventory
Reach highly engaged viewers on over 500 premium streaming apps and channels or advertise next to the live sporting events of your choice for maximum brand safety and impact.

 
Performance Measurement
Track CTV-enabled web visits, leads, and purchases, directly on your Vibe dashboard or through an integrated 3rd party (Google or the MMP of your choice).
 
 
Real-time Optimization
MRose Digital will maximize your CTV campaign budget by optimizing your campaign in real-time thanks to MRose Digital’s multivariate testing capabilities and continuous multi-dimensional reporting.
 
 
Advanced Solutions
MRose Digital will fine-tune your campaign parameters to get the most out of strategy thanks to our Frequency Capping, Custom CPM Cap, and CRM Integration capabilities.
 
 
Age Targeting
Target households by age segment within the home.

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Frequently asked questions

What is automatic bidding, and how does it help my media buying process?
MRose Digital’s Automatic Bidding module leverages our proprietary bidding technology to ensure optimal delivery, pricing, and performance for your campaigns.

Yes, MRose Digital allows you to set your own CPM caps with our Manual Bidding module. Please consult with your TV expert regarding manual bidding.

Installing a tracking pixel for web traffic, lead, purchase, or retargeting attribution will allow you to more accurately gauge your campaign KPIs like ROAS and CPV. An MMP integration, on the other hand, assists app developers and marketers in quantifying incremental and cross-device reach.

MRose Digital’s automatic bidding feature adapts seamlessly to all campaign types, supporting optimal performance for awareness, web traffic, app download, or retargeting campaigns.